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ABB Rebranding

Admind Branding & Communications

Our experience with the previous brand identity, expertise in the field of branding and a close collaboration with the client over the past few years gave us a good understanding of ABB’s needs and values. Thanks to our dedication and successful projects we have been invited to step in and contribute to the big changes on the ABB horizon. Don’t let the challenges stop you ABB organized a dedicated in-house system to gather all the companies working on this particular project, to enable flawless communication and successful collaboration between the sides, on a daily basis. This turned out to be the best solution and the easiest way to delve into the topic. Joining the client and all partners, and going through the drafting/conceptualizing/correction processes together ensured a close business relationship with the people involved including ABB and its Global Management Team, Meta Design, Globe One, and ServicePlan. Nothing comes easy A date for delivering all the basic brand principles was set for March 2017 with the assumption that all the other major touchpoints will follow. Following the ‘Digital First’ rule, we developed a set of pixel-perfect pictograms and a new look for the system isometric illustration. We also supported Landscapes development, which was designed to present every area of the ABB industry in a modern and interactive way. The backgrounds and colors have been lightened to emphasize one of the key ABB messages – unlimited space for innovation. Our presence at the Client’s location and close collaboration continues as the process of brand development, rebranding, and migration is still progressing. Nevertheless, even now the memory of this ever-so-expanding project still makes us shudder of excitement and seems to us as a huge amount of work and a big success in the end.

Accelleron: brand development and implementation

Admind Branding & Communications

Background The Accelleron logo and brand basics (typography, colour palette, tone of voice, and more) are the results of work done by MetaDesign – a creative studio we often cooperate with. However, brand basics were only the beginning. Our task was to implement and develop a new brand into all the Accelleron resources. With more than 150 strategy and design experts on board and a capacity adapted to the largest branding projects for global brands, Admind suited this task perfectly. We assembled a dedicated, multidisciplinary team that covered all the competences needed to meet the challenge. Solution While working on new branded assets, we simultaneously developed 22 principles and guidelines for, among others, logotype, print, digital media, tradeshows & events materials, and workwear. Then, we implemented a complex brand portal for Accelleron employees. Scope of this project included: * Architecture and structure preparation * UX&UI * Animation * Writing some texts for the portal In addition, we launched three media libraries (due to the need to differentiate access for 3 user groups), with all the taxonomy and categorisation. Our experts prepared an approval workflow called “Waiting Room” where users can add materials they wish to make public. Once they are submitted, our Brand Advisory team checks that the files are on-brand and that the format and quality meet standards. Once approved, we set appropriate access to these files, categorise them, describe them and publish them in the library. More about the project details: https://admindagency.com/projects/accelleron-brand-development-and-implementation/

Marketer

Angry Nerds