Windows Phone – Developers in Poland

ABB Rebranding

Admind Branding & Communications

Our experience with the previous brand identity, expertise in the field of branding and a close collaboration with the client over the past few years gave us a good understanding of ABB’s needs and values. Thanks to our dedication and successful projects we have been invited to step in and contribute to the big changes on the ABB horizon. Don’t let the challenges stop you ABB organized a dedicated in-house system to gather all the companies working on this particular project, to enable flawless communication and successful collaboration between the sides, on a daily basis. This turned out to be the best solution and the easiest way to delve into the topic. Joining the client and all partners, and going through the drafting/conceptualizing/correction processes together ensured a close business relationship with the people involved including ABB and its Global Management Team, Meta Design, Globe One, and ServicePlan. Nothing comes easy A date for delivering all the basic brand principles was set for March 2017 with the assumption that all the other major touchpoints will follow. Following the ‘Digital First’ rule, we developed a set of pixel-perfect pictograms and a new look for the system isometric illustration. We also supported Landscapes development, which was designed to present every area of the ABB industry in a modern and interactive way. The backgrounds and colors have been lightened to emphasize one of the key ABB messages – unlimited space for innovation. Our presence at the Client’s location and close collaboration continues as the process of brand development, rebranding, and migration is still progressing. Nevertheless, even now the memory of this ever-so-expanding project still makes us shudder of excitement and seems to us as a huge amount of work and a big success in the end.

Building company

Codenest.pl

UBS: Always on brand

Admind Branding & Communications

UBS, one of the world’s largest Wealth Managers, aimed to launch a new digital omni-channel Always-On campaign in January 2024. With growing digital demand, UBS wanted to leverage its expertise and unique selling propositions to harness this demand. The campaign focused on promoting Wealth Planning, positioning UBS as the wealth planner for today, tomorrow, and future generations. Challenge The challenge was to create a compelling visual identity for a digital campaign targeting High Net Worth Individuals (HNWIs) with assets over EUR 1 million. These individuals seek holistic wealth planning advice, including financial planning, pension advice, succession planning, and asset structuring. The campaign needed to reflect UBS’s expertise and address the unique needs of this affluent audience, ensuring the visuals communicated trust, sophistication, and personalized service. Idea Our solution centered on creating elegant and sophisticated visuals that resonate with HNWIs. We focused on UBS’s key message that every portfolio is unique and their holistic Wealth Planning service considers all aspects of a client’s life. The design included refined elements and high-quality imagery to convey luxury and exclusivity. We also incorporated the UBS Wealth Way approach, highlighting liquidity, longevity, and legacy planning to illustrate comprehensive wealth management. Solution The design strategy included: * A distinctive logotype tailored to the campaign. * A style guide with visual identity guidelines, including a color palette, typography, and logo usage. * High-quality imagery and refined design elements to emphasize luxury and exclusivity. * Infographic images to present key insights and proof points, as these have historically driven high engagement for UBS. * Clear and concise copytext (20-40 words) with a strong call-to-action (CTA) to increase click-through rates (CTR). More information about the project: More information about the project: https://admindagency.com/projects/ubs-always-on-brand/